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1. BEST EMAIL CLIENTS FOR PRIVACY+2015 HOW TO
2. BEST EMAIL CLIENTS FOR PRIVACY+2015 ANDROID
3. BEST EMAIL CLIENTS FOR PRIVACY+2015 CODE

Layout Hacks: Make an Appeal to All Email Clientsįor the best crossovers on email clients, email width should be set at a maximum of 600 to 650 pixels. Responsive design's major downside is that it requires more coding knowledge, work, and ability to keep up with technology changes and trends. Media queries can be intensive, but pay off in the end for a brand looking to ramp up its email marketing program. Responsive design uses inline media queries. If a customer checks the responsive email on their phone, they may see a simple call to action (CTA), but if they open it on a desktop, there may be more images, longer text, and multiple CTAs. Through code, it tailors itself to a device and client. Responsive design is the most complex to pull off properly, but delivers the best design results. The downside: Flexible layouts limit a brand's design opportunities and require simplicity, considering emails look the same across all email clients. Flexible layouts look great from the smallest phone to largest screen. They are also easier to code, which is helpful if internal resources are limited. Mobile first sacrifices desktop design, and emails can look awkward on larger screens.įlexible layouts are great when a brand is less sure of the degree that mobile may impact email marketing. This is best used for those who see almost all their customers come in via mobile traffic.

It's likely all links are driven to a mobile-friendly site. From beginning to final send, this email is tailored for the mobile user. Mobile first puts mobile friendliness above everything. Many coders compare it to the way websites were built in 1996: all inline and all tables.

BEST EMAIL CLIENTS FOR PRIVACY+2015 CODE

Email coding is particularly unique in that all code must be inline and can't call any external files, except images. But it's very important to understand the three different types of email code design: mobile first, flexible layout, and responsive design. First Step: Pick the Best Mobile Code FormatĬoding can be scary.

The construction company may even choose not to focus on making email mobile-friendly, while both the tech company and fast fashion brand can't afford to ignore mobile-friendly email.Ī brand should focus on the top three to five email clients most popular with customers, especially if trying to prove mobile-friendly email marketing will help the company's revenue and goals.

BEST EMAIL CLIENTS FOR PRIVACY+2015 ANDROID

That may differ from a B2C fast fashion brand that targets customers with lower incomes who may use cheaper Android or even Windows phones. But a traditional B2B construction company may see its customers use the corporate favorite, Outlook. For example, a technology company with a tech savvy audience will want to focus on recent Android and iPhone devices. As an alternative, a brand can take a look at customer demographics or personas. Unfortunately, not every email service provider or web analytics (if sending traffic back to a site) will provide accurate metrics about email clients and devices. While industry trends are helpful, the best practice is for each brand to dive into their own analytics to glean what email clients and devices customers use to read email. For example, on an iPhone 6, there are several different email client apps and browsers, which can be used to open email. While creating mobile-friendly emails, it's important to remember that device does not equal email client. Ninety seven percent of emails are only opened once, so that means one chance to impress.

BEST EMAIL CLIENTS FOR PRIVACY+2015 HOW TO

It's more important than ever for brands to figure out how to make their emails as mobile-friendly as possible.Ĭorrectly rendering email across a variety of devices and email clients-Gmail looks different than Outlook, different than Hotmail, etc.-can be a difficult process. While all types of devices are used to access the web, 47 to 60 percent of email is read on a mobile device. For years now, mobile has been the up-and-comer for on-the-go reading and searching.